Critically evaluate the following statement Conflict in social work is Essay

Critically evaluate the following statement Conflict in social work is inevitable. Social workers need to understand and respond positively to conflict in the - Essay Example This paper will demonstrate that conflict within social work is inevitable, and that social workers must cultivate interpersonal skills to positively negotiate conflict in their day-to-day practices. Firstly, how conflict can arise within the social work practice will be described. Secondly, the link between social work theory and conflict in social work practice will be outlined. Finally, a conclusion shall synthesise the main points of this paper to show how conflict is to be expected in social work, and social workers are able to respond positively to conflict in their daily practices. A key feature of social work practices is to work within a team environment. The social worker may find themselves working in a team environment comprised of other workers as well as lawyers, police enforcement, doctors, nurses, volunteers, chaplains, carers and other health and human service workers (Martin, 2000). Team-work has been a traditional practice that is supported by social work philosophy and is demonstrated in a variety of its practices. Team-work begins at university with exposure to social work theories and opposing opinions and life experiences of lecturers, fellow students and other schools of social science discipline. Barsky's (2003) study of social work students concluded that: Participants were more interested in discussing conflicts related to practice and ethical issues, for example, than matters related to problems in the school or classroom. The implications could be either positive or negative for social work education. A positive interpretation infers that students and professors wanted to focus on practice issues and not get sidetracked with personality differences (p. 12). It is well recognized within the social work literature of the interdependence of the physical, functional, psychosocial and spiritual dimensions of the workplace account for team member well being, as well as facilitating a multidisciplinary and so comprehensive approach to client care (Cronenwett & Redman, 2003). Disagreement is likely to occur with the different disciplines involved in the team having different ideas about how to approach a situation, or how to problem-solve a dilemma. As such there are differences in opinion and to how to achieve goals, or to undertake certain activities, and in determining what the relevant priorities are and what they are not (Barki & Hartwick, 2002). Differences of opinion that are not easily resolved or that do not hold the potential for a win-win solution can create conflict within the team, and across departments involved with a client or social work practice.The situation is a conflict when interferences or negative emotion arises from the difference of opinions. For example, social workers may not be able to understand the

Business Law Essay Example | Topics and Well Written Essays - 250 words - 27

Business Law - Essay Example For Leighton Industries the amount of consideration was the specific brand of steel requested. For Callier Steel, the consideration must have been the amount of money included in the invoice. The two companies are of contractual capacity (Richards, 22). Thus a valid and binding contract existed between the two parties. The next step will be to find out if the two companies met their contractual obligations under the contract and if their contractual rights under the sale of goods contracts were mutually respected. A contract is normally considered as an act of good faith that is free from any ill intent from the contracting parties. An act of misrepresentation constitutes a vitiating element in a contract. The representation must be inaccurate, misleading or untrue (Richards, 78). The representee must have reasonably relied on the misrepresentation and the damages that he suffered must be as a result of this reliance as was the case in Andrews Vs Mockford (1986). By delivering a wrong brand of steel, Callier Steel would be liable for innocent, fraudulent or negligent misrepresentation that breached the contractual obligation of good faith. By obtaining leaking furnaces as a result of the wrong brand of steel that was delivered, Leighton suffered damages which the court must remedy. Leighton

Should Young Offenders Be Tried as Adults?

Should Young Offenders Be Tried as Adults? Before Victorian times there were no age district for young offenders and all who got in trouble with the law were send to adult prisons. In our days crime is everywhere, children and young people making crimes starting from drugs and gangs all the way to murder. Young offenders committing more and more crimes these days. For most children and young people, getting into trouble is part of the normal business of growing up, testing the boundaries and finding ones place in the world. There are many reasons why children and young persons start committing crimes: violence at home, money problems, bored dome, learning problems, poor housing, availability of alcohol and drugs, friends influence, low grades at school and etc. Should children and young offenders be treated differently from adults? Social reformers campaigned to protect children from danger and exploitation. One of their key demands was that children should be removed from the adult prison system and placed in privately managed institutions. Mary Carpenter, who argued that three types of institutions were required, free schools for the deprived, industrial schools for young vagrants and beggars, and reformatories for convicted youngsters. (Rutheford, 1986) In England and Wales no child may be guilty of a criminal offence below the age of ten. Between the ages of ten and eighteen, young offenders are dealt with in what is now referred to the youth court, distinguishable in style and approach from the adult magistrates courts, which together with the Crown court, deal with offenders aged 18 or above. (Newburn, 2007) Children who are under ten years old are not responsible and cannot be held for their crimes, they are too young of understanding of consequences of their actions, however in our society today we hear more children under age of ten committing very serious crimes which they should not be doing. For example The Young brothers who subjected two other boys to a 90-minute attack involving torture and sexual humiliation the pair were jailed in January this year to serve at least five years. The media covered the case extensively. The presiding Judge had set a minimum detention period of five years, because the risk the defendants posed to the public and their lack of apparent remorse meant that they were likely to be locked away for considerably longer. (www.guardian.co.uk )The sentences handed to the two brothers who subjected a pair of boys to an attack involving prolonged sadistic violence and sexual humiliation, were appropriate and will not be referred to the court of appeal, according to the statement issued by attorney general Lady Scotland. The trial judge, Mr Justice Keith, jailed the brothers, for a minimum of five years, but the sentences were indeterminate, meaning they ca n only be released if the authorities believe they pose no threat to society. It is important to note that in this case the child protection services had failed the public. If the department had taken action against the perpetrators and made thorough investigation as the boys had a long record of violent attacks against other children and adults, this would have been prevented. Youth between age 14 17 are fully responsible for crimes they commit, but they are treated differently from adults, on the other hand if young offenders are able to commit adult crimes why they should be treated differently? Newburn points out many of the social reformers in the nineteenth century who campaigned to protect children from danger and exploitation demanded that they should be removed from the adult prison system and placed in state funded institutions. (Newburn, 2007) Children Act 1908 barred under 14s from prison and restricted the imprisonment of 14 -15 years old. Young people with experience of custody are likely to be the most at risk of reoffending. This is because they are often the most detached from education, training and employment, and are more likely to misuse drugs and alcohol and have mental health issues, which are all know risk factors (Martin Stephenson, 2007). If young offenders will be treated the same way as adults it is more likely they will commit crimes again, because they will be released from adults prison and will have different point of view then realising from juvenile prison or custody. Bob Holman points out that the move to lock up young people reflected a trend amongst adult offenders. Between December 1992 and December 1993, the proportion of offenders jailed by Crown courts rose from 40 per cent to 52 per cent, with the prison population reaching a record nearly 50,000. Custody must have a place in any justice system. Some people are so violent, so criminal, that their liberty must be removed in order to protect others. (Holman, 1995) The Crime and disorder Act 1998 made really big changes the way England and Wales courts are dealing with young offenders. Under principle, children aged 10 to 13 were presumed to be incapable of criminal intent unless this intent was proved beyond reasonable doubt. Since the 1998 Act there is no longer any legal requirement for the criminal courts to take formal account of a childs age when assessing their culpability. (Hayden, 2007) The population of young people housed in prisons and other secure accommodation is exceedingly needy. Almost one third of young offenders in custody have mental health problems and over half have borderline learning difficulties. The result is that children in custody typically have literacy and numeracy ages some four to five years below their chronological ages. One third was reporting that they take drugs not get high, but just to feel normal (Newburn, 2007) . The British Survey find out that 12 month before entering prison 13 per cent of male young offenders on remand and 11 per cent of those sentenced to custody has received help or treatment for a mental or emotional problem. (Newburn, 2007) In conclusion children and adolescents havent been always treated all that differently from adults. Adolescent is the period in which young people appear to engage in anti social activities including crime. For the majority there is a marked fall in criminal behaviour during early adult life, though a minority continues to persist in their offending carrees. In many ways, therefore, in relation to controlling crime, the aim has been the management of this problem population. For the whole of the last century and into this, children and young offenders have also been seen as a group necessitating an approach different from that employed with adults. (Newburn, 2007) Bibliography www.homeoffice.gov.uk   www.guardian.co.uk   Hayden, C. (2007). Children in trouble. New York: Palgrave Macmillan   Holman, B. (1995). Children Crime. Lion Publishing plc   Martin Stephenson, H. G. (2007). Effective Practise in Youth Justice. Canada: Willan Publishing Newburn, T. (2007). Criminology. Canada: Willan Publishing   Rutheford, A. (1986). Growing out of crime: Society and Young people in trouble. Penguin

Montaigne :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  One of the greatest renaissance thinkers Montaigne Often took himself as the object of study in his Essays. While using himself he attempted to weigh mankind and Asses his nature, habits and his own opinions and those of others. He was searching for truth by reflecting on his readings, travels, and experiences both public and private. His writing style is light and un-technical. He was also a great example of a renaissance skeptic and fiedism. Fiedism is a strategy, which uses skepticism in order to clear ground for Catholicism. Probably one of the greatest examples would be His Apology for Raymond Sebond.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  As a young child he had a german tutor, who spoke to him in latin only. When he was six and a half he was sent to the College of Guyenne at Bordeux, where he stayed for seven years. It is believed that he studied logic and dialects for two years at the Bordeaux Faculty of Arts, with Marc-de Muret as tutor. Then he studied law possibly at Boreoux. Then he became a counselor at the Cour des Aides of Perigord he was soon incorporated like his colleagues in the parliament of Bordeaux. The new councellor had no likeing for his proffessin, and he was often absent from the Parlement. From 1553 to 1561 he attended the court.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Two years later he married Francois de la chassaigne, the daughter of parliamentary advocate. They had five daughters only one out lived him. In 1571 he went on a journey where he started writing his essays. When he came back there was letter for him to become mayor, which he accepted and held for four years.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Montage tries to humble mans pride â€Å"There is a plague on man, the opinion that he knows something† This skepticism is connected with the doctrine of Christian â€Å"folly† which say god s wisdom is to b found in the lowly and meek and that the belief that one has knowledge prevents one from accepting the truths of religion. He argues that man is inferior to beast.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  In his Apology for Raymond Sebond   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The renaissance was a period of expanding horizons and one in which there was a large increase in knowledge of the world and its inhabitants.

Socio

w w w e tr . X m eP e ap UNIVERSITY OF CAMBRIDGE INTERNATIONAL EXAMINATIONS General Certificate of Education Advanced Level .c rs om 9699/33 SOCIOLOGY Paper 3 Social Change and Differentiation Additional Materials: * 1 3 8 8 3 1 5 7 9 6 * October/November 2011 3 hours Answer Booklet/Paper READ THESE INSTRUCTIONS FIRST If you have been given an Answer Booklet, follow the instructions on the front cover of the Booklet. Write your Centre number, candidate number and name on all the work you hand in. Write in dark blue or black pen. You may use a soft pencil for any diagrams, graphs or rough working.Do not use staples, paper clips, highlighters, glue or correction fluid. Answer three questions, each from a different section. At the end of the examination, fasten all your work securely together. The number of marks is given in brackets [ ] at the end of each question or part question. This document consists of 4 printed pages. DC (NF) 50220/2 R  © UCLES 2011 [Turn over 2 Option A: Famil ies and Households Answer either Question 1 or Question 2. 1 (a) (i) (ii) Define the term extended family. Identify and briefly describe two characteristics of modified extended families. [3] [6] b) Evaluate the view that the extended family is of little importance in modern industrial societies. [16] 2 (a) (i) (ii) Define the term patriarchy in relation to the family. [3] Identify and briefly describe two ways in which patriarchy within the family may be expressed. [6] (b) â€Å"Patriarchal family structures are no longer to be found in modern industrial societies. † Evaluate this claim. [16] Option B: Education Answer either Question 3 or Question 4. 3 (a) (i) (ii) Define the term cultural deprivation. [3] Identify and briefly describe two ways in which cultural deprivation impacts on educational achievements. 6] (b) Evaluate the view that class is the most significant factor in determining educational achievements in modern industrial societies. [16] 4 (a) (i) (ii) Define the term labelling. [3] Identify and briefly describe two sociological examples that illustrate the process of labelling in relation to education. [6] (b) â€Å"Ethnicity has relatively little impact on educational attainment in modern industrial societies. † Evaluate this claim. [16]  © UCLES 2011 9699/33/O/N/11 3 Option C: Religion Answer either Question 5 or Question 6. 5 (a) (i) (ii) Define the term social control. [3]Identify and briefly describe two ways in which religion can act as a means of social control. [6] [16] (b) â€Å"Religion is a force for social change in modern industrial societies. † Evaluate this view. 6 (a) (i) (ii) Define the term world affirming sect. Identify and briefly describe two reasons why sects can be short lived. [3] [6] (b) Evaluate the view that the growth of new religious movements is evidence that religion continues to play a major role in modern industrial societies. [16] Option D: Crime and Deviance Answer either Question 7 or Question 8. 7 (a) (i) (ii) Define the term self report study. [3]Identify and briefly describe two advantages in using self report studies to research the level of crime in society. [6] (b) Evaluate the view that criminal behaviour is limited to a few powerless groups in society. [16] 8 (a) (i) (ii) Define the term sub-culture. [3] Identify and briefly describe two differences between biological and sociological theories of deviance. [6] [16] (b) Evaluate the interactionist view that deviance is subject to negotiation.  © UCLES 2011 9699/33/O/N/11 [Turn over 4 Option E: Work and Leisure Answer either Question 9 or Question 10. 9 (a) (i) (ii) Define the term unofficial strike.Identify and briefly describe two reasons why strikes occur. [3] [6] [16] (b) Evaluate the view that organisations are inevitably undemocratic. 10 (a) (i) (ii) Define the term professionalisation in relation to work. [3] Identify and briefly describe two consequences of the professionalisation of the workforce . [6] (b) Evaluate the view that alienation remains a feature of work in modern industrial societies. [16] Option F: Mass Media Answer either Question 11 or Question 12. 11 (a) (i) (ii) Define the term censorship. [3] Identify and briefly describe two examples of the way in which the mass media influences the political process. 6] (b) Evaluate the view that agenda setting in politics is increasingly shaped by the mass media in modern industrial societies. [16] 12 (a) (i) (ii) Define the term content analysis. [3] Identify and briefly describe two difficulties in measuring the influence of the mass media. [6] (b) Evaluate the usefulness of the hypodermic syringe model to our understanding of the role of the mass media. [16] Permission to reproduce items where third-party owned material protected by copyright is included has been sought and cleared where possible.Every reasonable effort has been made by the publisher (UCLES) to trace copyright holders, but if any items requiring clear ance have unwittingly been included, the publisher will be pleased to make amends at the earliest possible opportunity. University of Cambridge International Examinations is part of the Cambridge Assessment Group. Cambridge Assessment is the brand name of University of Cambridge Local Examinations Syndicate (UCLES), which is itself a department of the University of Cambridge.  © UCLES 2011 9699/33/O/N/11

Case Study on Pepsi

IntroductionThis project aim is to analyze the diversification strategy of PepsiCo in 2008. PepsiCo is the largest food and beverage business in the world. The benefits of PepsiCo’s diversification strategies are identified. The business strategy is analyzed to determine its efficacy across PepsiCo’s consumer business segments and product portfolio. The value chain match ups are determined and analyzed to ascertain their relevance to the success of PepsiCo’s strategy. The competitive strengths of PepsiCo’s three structural divisions and six reporting segments are assessed and related to relevant theories and strategy tools.Summary of the casePepsiCo is an American multinational corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo is a world leader in convenient foods and beverages, with revenues of about $39.5 billio n and over 142,000 employees.The company’s portfolio of businesses in 2008 included Frito-Lay salty snacks, Quaker chewy granola bars, Pepsi soft drink products, Tropicana orange juice, Lipton Brisk tea, Gatorade, Propel, SoBe, Quaker Oatmeal, Cap’n Crunch, Aquatint, Rice-A-Roni, Aunt Jemima pan cake mix, and many other regularly consumed products. The company consists of the snack business of Frito-Lay North America and the beverage and food businesses of PepsiCo Beverages and Foods, which includes PepsiCo Beverages North America (Pepsi-Cola North America and Gatorade/Tropicana North America) and Quaker Foods North America. PepsiCo International includes the snack businesses of Frito-Lay International and beverage businesses of PepsiCo Beverages International. PepsiCo brands are available in nearly 200 countries and territories.Many of PepsiCo's brand names are over 100-years-old, but the corporation is relatively young. PepsiCo was established in 1965 through the mer ger of Pepsi-Cola and Frito-Lay. Tropicana was acquired in 1998 and PepsiCo merged with The Quaker Oats Company, including Gatorade, in 2001. PepsiCo’s success is the result of superior products, high standards of performance,  distinctive competitive strategies and the high integrity of our people.VisionThe vision of PepsiCo is to be a responsible company that supports continuous improvement of all areas across the globe in which they operate. These areas include the environment, social, and economic conditions creating a better future then the present.MissionPepsiCo’s mission is to be the world's premier consumer Products Company focused on convenient foods and beverages. They seek to produce healthy financial rewards to investors as they provide opportunities for growth and enrichment to their employees, their business partners and the communities in which they operate. And in everything they do, they strive for honesty, fairness and integrity.SWOT AnalysisStrengt hsBranding – One of PepsiCo’s top brands is of course Pepsi, one of the most recognized brands of the world, ranked according to Interbrand. As of 2008 it ranked 26th amongst top 100 global brands.Pepsi generates more than $15,000 million of annual sales. Pepsi is joined in broad recognition by such PepsiCo brands as Diet Pepsi, Gatorade Mountain Dew, Thirst Quencher, Lay’s Potato Chips, Lipton Teas (PepsiCo/Unilever Partnership), Tropicana Beverages, Fritos Corn, Tostitos Tortilla Chips, Doritos Tortilla Chips, Aquafina Bottled Water, Cheetos Cheese Flavored Snacks, Quaker Foods and Snacks, Ruffles Potato Chips, Mirinda, Tostitos Tortilla Chips, and Sierra Mist.The strength of these brands is evident in PepsiCo’s presence in over 200 countries. The company has the largest market share in the US beverage at 39%, and snack food market at 25%. Such brand dominance insures loyalty and repetitive sales which contributes to over $15 million in annual sales for the company.Finance -As one of the leading beverage and food distributors and producers in the world,PepsiCo obviously has very strong financial backing and has been performing especially well. Their basic financial statement is very promising with revenues above Coca-Cola and the highest PepsiCo has ever seen, as well as low debt and liabilities.20 PepsiCo has shown and average of six percent growth since the year 2000 and has accomplished many growth goals by acquired and manufacturing a wide range of products.The pure size of PepsiCo is a competitive advantage because they produce so many commonly used products throughout the world and are minimally leveraged by market ups and downs.Illustrating this point is their increasing ROE, ROA, and ROI ratios that have experienced great increases over the past several years where soda sales have declined Diversification – PepsiCo’s diversification is obvious in that the fact that each of its top 18 brands generates annual s ales of over $1,000 million. PepsiCo’s arsenal also includes ready-to-drink teas, juice drinks, bottled water, as well as breakfast cereals, cakes and cake mixes.This broad product base plus a multi-channel distribution system serve to help insulate PepsiCo from shifting business climates.Distribution – The company delivers its products directly from manufacturing plants and warehouses to customer warehouses and retail stores. This is part of a three pronged approach which also includes employees making direct store deliveries of snacks and beverages and the use of third party distribution services.WeaknessesOverdependence on Wal-Mart – Sales to Wal-Mart represent approximately 12% of PepsiCo’s total net revenue. Wal-Mart is PepsiCo’s largest customer. As a result PepsiCo’s fortunes are influenced by the business strategy of Wal-Mart specifically its emphasis on private-label sales which produce a higher profit margin than national brands. W al-Mart’s low price themes put pressure on PepsiCo to hold down prices.Overdependence on US Markets – Despite its international presence, 52% of its revenues originate in the US. This concentration does leave PepsiCo somewhat vulnerable to the impact of changing economic conditions, and labor strikes. Large US customers could exploit PepsiCo’s lack of bargaining power and negatively impact its revenues.Low Productivity – In 2008 PepsiCo had approximately 198,000 employees. Its revenue per employee was $219,439, which was lower than its competitors. This may indicate comparatively low productivity on the part of PepsiCo employees.Image Damage Due to Product Recall – Recently (2008) salmonella contamination forced PepsiCo to pull Aunt Jemima pancake and waffle mix from retail shelves. This followed incidents of exploding Diet Pepsi cans in 2007. Such occurrences damage company image and reduce consumer confidence in PepsiCo products. OpportunitiesBro adening of Product Base – PepsiCo is seeking to address one of its potential weaknesses; dependency on US markets by acquiring Russia’s leading Juice Company, Lebedyansky, and V Wwater in the United Kingdom. It continues to broaden its product base by introducing TrueNorth Nut Snacks and increasing its Lipton Tea venture with Unilever. These recent initiatives will enable PepsiCo to adjust to the changing lifestyles of its consumers.International Expansion – PepsiCo is in the midst of making a $1, 000 million investment in China, and a $500 million investment in India. Both initiatives are part of its expansion into international markets and a lessening of its dependence on US sales. In addition the company plans on major capital initiatives in Brazil and Mexico.Growing Savory Snack and Bottled Water market in US – PepsiCo is positioned well to capitalize on the growing bottle water market which is projected to be worth over $24 million by 2012. Products such as Aquafina, and Propel are well established products and in a position to ride the upward crest. PepsiCo products such as, Doritos tortilla chips, Cheetos cheese flavored snacks, Tostitos tortilla chips, Fritos corn chips, Ruffles potato chips, Sun Chips multigrain snacks, Rold Gold pretzels, Santitas are also benefiting from a growing savory snack market which is projected to grow as much as 27% by 2013, representing an increase of $28 million.ThreatsDecline in Carbonated Drink Sales – Soft drink sales are projected to decline by as much as 2.7% by 2012, down $ 63,459 million in value. PepsiCo is in the process of diversification, but is likely to feel the impact of the projected decline.Potential Negative Impact of Government Regulations – It is anticipated that government initiatives related to environmental, health and safety may have the potential to negatively impact PepsiCo. For example, manufacturing, marketing, and distribution of food products may be al tered as a result of state, federal or local dictates. Preliminary studies on acrylamide seem to suggest that it may cause cancer in laboratory animals when consumed in significant amounts. If the company has to comply with a related regulation and add warning labels or place warnings in certain locations where its products are sold, a negative impact may result for PepsiCo.Intense Competition – The Coca-Cola Company is PepsiCo’s primary competitors. But others include Nestlà ©, Groupe Danone and Kraft Foods. Intense competition may influence pricing, advertising, sales promotion initiatives undertaken by PepsiCo. Resently Coca-Cola passed PepsiCo in Juice sales.Potential Disruption Due to Labor Unrest – Based upon recent history, PepsiCo may be vulnerable to strikes and other labor disputes. In 2008 a strike in India shut down production for nearly an entire month. This disrupted both manufacturing and distribution.PepsiCo’s ProblemNegligence on employe es – One of the main lacking components of PepsiCo’s values is their employees. Of the many concerns they have about the consumer and clients, little is said about the way employees are treated and what expectations and responsibilities are towards them. Programs exist that help employee’s take part in the community, and also future employees by offering school programs and scholarships. However, little effort is directed towards the responsibility of the company to employees. Coinciding with their values, objectives, and commitment, employees are left out of the  grand scheme and mayeven be considered a means to an end. The limited focus on employees may be a problemin the long-run due to retention issues and resulting lack of quality.Poor business strategy – PepsiCo’s business strategies were working out very well for them except for in their international operations. The international segment had relatively low profit margins which meant that PepsiCo needed to implement a new organizational structure that would better utilize strategic fits between the company’s international operations Low Productivity – In 2008 PepsiCo had approximately 198,000 employees. Its revenue per employee was $219,439, which was lower than its competitors. This may indicate comparatively low productivity on the part of PepsiCo employees.Image Damage Due to Product Recall – Recently (2008) salmonella contamination forced PepsiCo to pull Aunt Jemima pancake and waffle mix from retail shelves. This followed incidents of exploding Diet Pepsi cans in 2007. Such occurrences damage company image and reduce consumer confidence in PepsiCo products.Conclusion and RecommendationOverall PepsiCo is a successful company with substantial revenue, and a large footprint in the marketplace. PepsiCo should continue to expand their growth and take advantage of potential opportunities by continuing to improve on areas at the corporate top level , in the markets that they currently are in, and in new markets and market segments that they wish to expand into and at last PepsiCo should become more proactive in the health food/product market place rather than being reactive to the market trends. They need to improve their responsiveness and future projections to market trends and changes that can therefore allude to different product segments and target markets.